On July 18, ARAUCO launched the second version of its Innovation Fair. This exhibition has become an opportunity to present a number of initiatives that the company has worked on during this second innovation cycle, showing the projects’ success and how the company has incorporated innovation into its business strategy.
This year, the exhibition included the participation of a number of important companies from different industries, who took this opportunity to present their own innovation projects. Among them Chilectra, CCU, Agrosuper, Corfo, Telefónica, 3M, Nestlé and Codelco.
Francisco Lozano, ARAUCO’s Marketing and Innovation manager, highlighted the importance of implementing a program that addresses innovation in a professional, systematized and open manner. “This open innovation program allows us to reduce our risks. Through the use of this program we create work teams comprised by people inside and outside the company, which contribute to the improvement of our processes. We place a high value on the contribution made by people outside the company, because they provide us with a different perspective", he explained.
The 18 projects presented by the company during its second Innovation Fair –which today are at different progress levels-, reflect the work and commitment of ARAUCO’s innovation department.